Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists other countries where the product can be acquired. The company, located in Canada, markets Puff Bar as an electronic cigarette which you can use just like a regular cigarette. The only real difference is that whenever you light up Puff Bar, it mimics the looks and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the merchandise to that of a cigarette, and smokers all over the world have embraced the new product with both hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where in fact the product is not available. On the list of countries list may be the U.S., where in fact the product is specifically directed at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the product in the U.S., although it remains the goal of the company to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the possibility that the loophole had been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it could be difficult for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that is too much to be healthy. They also fear that children could be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only includes a little bit of propylene glycol, an ingredient that’s commonly used to market cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without needing real tobacco. The ingredients in puffs ensure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar set up. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food Puff Bar Flavors and Drug Administration remain examining the Puff Bar to determine whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For example, one company has trademarked the term “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. Having less health or trademark significance will not appear to have hindered the business from selling the products to the general public.
Having less health or warning letters on each of the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. So as to reduce the selling point of the puff bar to teens, manufacturers will have to include more health-related language on their marketing materials.